Content Creation is the Future of Work

Good Afternoon Creators.

I’m sure most of us are familiar with the recent writer strikes on Hollywood that stopped production over the course of a few months.

I was personally affected as a few of my projects with clients (Non-Film) were halted as a result of the strikes.

Watching that whole saga unfold got me thinking.. about the role of old media and how new media is completely revolutionizing the way we as audiences find and consume new content.

Just a few decades ago the production of content was gate-kept for a few, but with the rise of the internet… the power of content production was freed to the world through platforms like (Youtube and Social Media).

Younger generations now look to individual content creators as the main sources of entertainment and education.

Gone are the days where young aspiring filmmakers were gate-kept by Hollywood to produce films and content for mass audience consumption. Now any young-hungry creative can get their hands dirty working on the next viral sensation.

You can go from 0 viewers one day to mega hit the next, all through the power of content creation and the creator economy.

If you’re not convinced yet, that content creation and the creator economy is the future.. read this stat by Goldman Sachs

Thats pretty crazy right?

If you’re STILL not convinced, that the creator economy is the future:

Here are some additional reasons:

• There are about 4.2 billion social media users out there. Just imagine how much potential growth you can have

• About 500 million people are part of the creator economy globally. These are all people making some form of income through their passions and the creator economy

• As big as the creator economy already is today, some analysts are saying it could keep growing for decades. That’s despite the slowdown in various markets and the potential risk of a recession.

• Brands are spending a total of $6 billion on influencer marketing

• More than twice as many social media users want educational content rather than entertainment. If you have knowledge in a certain topic or a skill you can teach that skill online.

Right now we are living through a Modern Digital Renaissance. 

Just how the original Renaissance in the 14th-17th Century brought humans from Middle Ages to Modern Civilization.

The Digital Renaissance of the 21st Century: is changing the world and the future of work.

All time Intellectuals like Leonardo DaVinci, William Shakespeare and Galileo rose to human stardom from their achievements and artistic contributions during the original renaissance.

This new digital renaissance of the 21st century will create more Leonardos and Shakespeare’s.

I know it seems hard to fathom but that is the new reality in these fast changing times.

The Creator economy is the launchpad in which the Davinci’s and Shakespere’s of this Renaissance will launch their legacies

The Question is.. Are you ready to join this Digital Renaissance?

If you really want to future proof your life in these coming times of uncertainty.

The best thing you can do for yourself is to start building up your creator empire.

We all have a million dollar businesses in our heads.

The challenge is bringing those ideas to the world and executing a proper game plan for turning our ideas into success.

Trust me when I say.. The road is not easy

There will often be times where you feel

• Stressed out from the workload

• Overwhelmed from all the education you need to learn

• Burned out from creating content without systems

• Lost on where to begin

I know because I was there and at times still feel some of these feelings.

But, as you become more experienced and fail multiple times.. you begin to learn and grow.

You start to develop systems for growth instead of improvising everything.

That is the key here…..

You need to develop systems for your creator journey and learn how to systematize your whole process in order to cut your growth time in half and not burn out.

That is the Solution.

In order to become a player in this new Digital Renaissance of the 21st century and grow your impact. You must learn to systematize your creator journey

Systemizing your Content

Building systems will help you maximize your reach and potential as a creator.

While you can learn to develop your content system over a few years of trial and error.. this may not always be the smartest use of your time.

The fastest way to grow as a creator is finding people who are already ahead and learn from their teachings.

You don’t have to do everything yourself and start from 0.

You can grow faster and achieve your goals at a faster rate by learning from those people.

It took me years to realize this. If I had done this from the start I could have grown much faster.. but it is never to late.

Once I learned this, my growth skyrocketed

I was able to gain 1800 Subscribers on Youtube with my first video in only 2 weeks starting from 0. That first video now has 82,000 views.

and that is something you can do as well..

The creator economy is here to stay and continue to grow over the next decade. It is the future of work and where we as humans are headed.

I encourage you to start building your brand as a creator as soon as you can. Right now is the perfect time to start building up your influence in this new renaissance.

Final Thoughts

This was the newsletter for this week.

I hope you all enjoyed the content

~

If you are interested in growing faster and systematizing your content creation process

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